Bing Ads Tokens

Bing Ads Tokens

Microsoft’s Bing Ads advertising service is pay-per-click. It offers pay-per-click marketing on search engines. The service holds a 33% market share in the US. Bing Ads has its drawbacks. Its interface can be confusing. It is still a popular advertising solution for businesses. In addition to its easy-to-use interface, it also comes with a high quality guarantee.

The Bing Ads system enables advertisers to target a variety of demographics. Advertisers can choose a country, age, gender, and interests to create targeted campaigns. If they wish to target older people, Bing offers a platform where they can display their advertisements on partner sites. Content ads are more popular than product ads. These are great options for marketers who want to target a particular demographic.

The key to successful Bing Ads campaign is to identify new keywords. The goal is to find people who are searching for the products or services you offer. As long as they have the budget to pay for your ads, they will likely be interested. A well-written ad can lead to increased sales. Moreover, it can help you track your ROI. Bing Ads can help improve the performance of your website and increase your bottom line by targeting and budgeting correctly.

Bing Ads can help you get more conversions if you are serious about it. A well-written ad can result in a large number of qualified leads. A well-written ad copy will draw in the reader. Moreover, people respond to content that helps them solve their problems. When done correctly, Bing Ads can lead to success. When used properly, Bing Ads can be a powerful marketing tool.

It is important to understand your audience. Your ads should be relevant to your audience. The demographics of your customers will determine which type of audience you’re targeting. You can target specific audiences. Generally speaking, a Bing Ads campaign targeting a wealthy audience is better than one targeting middle-class Americans. Targeting people aged 45 or older makes your ads more effective. For example, a wine box targeted towards middle-class Americans might be better suited on Bing.

It is crucial to choose the right budget for your campaigns. You may end up spending more on your ads than you anticipated if they are too costly. It is important to determine a budget that will yield the best results. Your profits will increase the more you spend on your advertising campaign. To see how many impressions you ads get, you can set a daily budget of $20. It will be easier for you to track the ads of your competitors by selecting the ad.

To create a successful Bing Ads campaign you need to conduct keyword research and identify your target audience. Dynamic search ads are also available. In this manner, your customers will see the most relevant ads and click on them. Your ads can be targeted by keywords. This is a smart way of finding qualified leads. If you don’t know where to target your audience, you can use the ad to target them.

Depending on your industry, Bing Ads can be effective. It’s simple to use, and you can double your budget. However, Bing Ads should not be your only source for traffic. Using it to reach your target audience will make your ads appear more relevant to them. You can target your target audience by choosing the age and gender of your audience. The best way to maximize the benefits of Bing Ads is to monitor your results and adjust your advertising accordingly.

Creating a Bing Ads campaign is a simple process. After verifying ownership of your website, you should upload your product catalog. This is the data feed that Bing uses for your ads. Your data feed can be used to target specific audiences depending on your audience. The data feed you upload to Bing is essential to creating a successful campaign. It is important to ensure that your audience is targeted.

Bing Ads Tokens

Bing Ads Tokens

Microsoft’s Bing Ads advertising service is pay-per-click. It offers pay-per-click marketing on search engines. In the US, the service has a market share of 33%. Bing Ads has its drawbacks. For example, its interface can be confusing. It is still a popular advertising solution for businesses. It has a simple interface and comes with a high-quality guarantee.

The Bing Ads system enables advertisers to target a variety of demographics. Advertisers have the option to choose a country, age and gender as well as their interests in order to create targeted campaigns. Bing provides a platform that allows advertisers to display their ads on partner sites if they want to target older people. Content ads, on the other hand, have a much wider audience than product ads. For these reasons, they are a great choice for marketers who want to target a specific demographic.

To make your Bing Ads campaigns successful, you must identify new keywords. The goal is to find people who are searching for the products or services you offer. They will be interested as long as they have the money to pay for your ads. A well-written ad can lead to increased sales. It can also help you track your ROI. With the right targeting and budgeting, Bing Ads can improve your website’s performance and your bottom line.

Bing Ads can help you get more conversions if you are serious about it. A well-written ad can result in a large number of qualified leads. A well-written ad copy will attract the reader. People respond to content that solves their problems. Bing Ads can be a powerful marketing tool if used correctly. When used properly, Bing Ads can be a powerful marketing tool.

It is important to understand your audience. Your ads should be relevant to your audience. The demographics of your customers will determine which type of audience you’re targeting. You can target specific audiences. A Bing Ads campaign that targets wealthy Americans is more effective than one that targets middle-class Americans. Its ads are also more effective if you target those aged 45 and up. Bing might be a better platform for a wine box targeted at middle-class Americans, for example.

It is crucial to choose the right budget for your campaigns. If your ads are too expensive, you may end up spending more than you expected. Therefore, it is important to set a budget that will give you the best results. The more money you spend on your ad campaign, the more you can increase your profits. To see how many impressions you ads get, you can set a daily budget of $20. It will be easier for you to track the ads of your competitors by selecting the ad.

To create a successful Bing Ads campaign you need to conduct keyword research and identify your target audience. You can also use dynamic search ads. Dynamic search ads can also be used to show your customers the most relevant ads. They will then click on them. You can target your ads by keyword. This is a smart way of finding qualified leads. If you don’t know where to target your audience, you can use the ad to target them.

Bing Ads may be very effective depending on your industry. Unlike Google, it’s easy to use and can double your ad budget. However, Bing Ads should not be your only source for traffic. Your ads will appear more relevant to your target audience if you use it. You can target your target audience by choosing the age and gender of your audience. The best way to maximize the benefits of Bing Ads is to monitor your results and adjust your advertising accordingly.

It is easy to create a Bing Ads Campaign. After verifying ownership of your website, you should upload your product catalog. This is the data feed that Bing uses for your ads. Depending on your audience, you can also use your data feed to target a specific audience. A successful campaign will be built around the data feed that you upload to Bing. It is important to ensure that your audience is targeted.

Bing Ads Tokens

Bing Ads Tokens

If you’re new to the digital marketing game, you might be wondering how to start with Clickmagick. The program is a powerful ad-tech platform that offers all kinds of features. The main feature is that it allows you to track your campaigns with ease. ClickMagick’s starter plan is free for 14 days. This will allow you to get started quickly.

clickmagick banner

ClickMagick is a great option if you are already using an ad-tech solution. This ad software makes it easier to track affiliate links and other marketing campaign links. You can see who clicked on your ads and block spambots. The interface is easy to use, but it’s not intuitive. You can’t see who clicked on your ads and whose products were bought.

ClickMagick also offers cross-device tracking. This allows you to track visitors from different devices and even different browsers so that you can block bad leads. If your traffic is coming from multiple locations, you can geotarget the ads and block the bad ones. You can also track the traffic quality of each website. You can choose a subscription depending on your budget that allows you monitor your visitors across all devices.

For people who are new to ClickMagick, you might want to try out the free trial. It’s easy to get started. You only need to create a free account. This will allow you to start utilizing the ClickMagick software. It’s simple to get started and you’ll be able to access all the features within minutes. You’ll be redirected to your dashboard once you’ve completed the free trial.

ClickMagick is a complete marketing tool for every business. It keeps track of all of your campaigns and makes them as easy as possible. It’s easy to create new links, and it keeps track of every single one. Its official website has detailed information about the product and its features. Aside from that, it has a dedicated section for tracking dead links. It is easy to import data from other tracking software. Data can be exported to third-party programs for further analysis.

The free version of the ClickMagick service offers various features that are essential for online marketing. The software blocks bot and spam clicks. It allows you to track your campaign and track the traffic generated by each link. You can also create a tracking link for single products. ClickMagick’s information is useful in managing your campaigns. If you have more than one website or product to promote, you should use the free version. The app is easy to install.

clickmagick banner 350

There are a lot of features in ClickMagick. ClickMagick allows you to track your affiliate links and change their settings. You can also create your own URL. You can also set up split tests. Split tests can help you save thousands of dollars. It is easy to measure the effectiveness of your marketing campaign and determine which one works best. You can even test your affiliate links. It’s a great tool to use for online marketers. It can make your marketing campaign more effective.

It is crucial to understand the structure of your sales funnel. Tracking links should be set up for each link. This will allow you to compare your earnings with those of your competitors. The tracking links can be created to keep track of conversions. It also allows you to know how many visitors clicked your link. This is an essential feature to increase your earnings. Enter the keyword you wish to track to see the tracking results. You can also use other features.

Adding a link to your site is an essential part of using Clickmagick. This feature allows you insert an interactive lightbox onto your page. Multiple links can be added to a page. When you are using the software, you can test different variations of the landing page. You can create a popup form by using a targeted pixel. Cloaking tools can be used if your landing page does not convert.

Bing Ads Tokens – Full List

This is a quick reference for the current list of accepted Bing Ads (Now Microsoft Ads) Tracking Tokens. 

Tracking Tokens are also referred to as tracking parameters, and are simple strings of text that can be added to the end of your tracking links, to pass important information about your clicks from bing ads to your click tracker. 

(Note: If instead you're looking for Bing Ads Developer Tokens or to use the Microsoft Ads API, go here. )

Quick Links In This Article:

Full List of Bing Ads Tracking Tokens
My Recommended List of Tokens To Start With For Most Ad Buyers
How To Use Tracking Tokens With Bing Ads And Max Bounty
How To Use Tracking Tokens WIth Bing Ads and Clickbank
Bing Ads Training: How To Create Profitable Campaigns From Scratch

Affiliate Marketer? 
Try My #1 Recommended Click Tracker Clickmagick
Start 14 Day Free Trial 

Bing Ads Tracking Token List

(Last Update: 1/19/2020)

Token / Parameter

Description

{CampaignId}

The ID of the campaign that triggered the ad.

{Campaign}

The name of the campaign that triggered the ad.

{AdGroupId}

The ID of the ad group that triggered the ad.

{AdGroup}

The name of the ad group that triggered the ad.

{TargetId}

The ID of the keyword ("kwd"), remarketing or audience list ("aud"), dynamic ad target ("dat"), product partition ("pla"), or targeted location ID ("loc") that triggered the ad.

{MatchType}

The match type used to deliver an ad.


  • e=exact
  • p=phrase
  • b=broad
  • b=expanded (Expanded match is treated as a broad match.)
  • {BidMatchType}

    The keyword bid match type. This can be different than {MatchType}.


    For example, if you bid on a broad match and the search term was an exact match.

    {Network}

    The ad network type on which the ad was served.


    • o = owned and operated (Bing, AOL, and Yahoo search results)
    • s = syndicated (search partner site results)
    • a = audience (Microsoft Audience Network placements)

    {Device}

    One of the following codes depending on where the click came from:


  • m=mobile device
  • t=tablet device
  • c=desktop or laptop computer
  • {IfMobile:string}

    The string text (that you define) to the right of the colon if the ad is displayed on a mobile device.

    {IfNotMobile:string}

    The string text (that you define) to the right of the colon if the ad is displayed on a desktop, laptop, or tablet device.

    {IfSearch:string}

    The string text (that you define) to the right of the colon if the ad is displayed on the search network.

    {IfNative:string}

    The string text (that you define) to the right of the colon will be substituted into the URL if the ad is displayed as a Microsoft Audience Ad.

    {IfPLA:string}

    The string text (that you define) to the right of the colon will be substituted into the URL if the ad is displayed as a product ad.

    {AdId}

    The numeric ID of the displayed ad.

    {keyword:default}

    Substitutes the keyword that matched the user's search term. Spaces in the keyword will each be substituted with "%20" to ensure the URL is valid.

    {msclkid}

    A unique ClickID for the clicks on the ad.

    {OrderItemId}

    The numeric ID for the keyword that triggered the display of your ad.

    {QueryString}

    The search query text that the user entered.

    {feeditemid}

    The ID of the ad extension that was clicked.

    {loc_physical_ms}

    The geographical location code of the physical location of the click.

    How to Create Profitable Bing Ads Campaigns - Full Step By Step Tutorial (The Nomad Brad)

    In this tutorial, I show you step by step how to start out with your BEST chance of being profitable, even on day 1...

    By harnessing the power of Bing Ads keyword research and understanding how people use search engines like Bing and Google

    And understanding the most important factor in creating ads that get high clickthrough rates and conversion rates... relevancy.

    If You Want To Learn How To Master The Bing Ads Platform, Check Out My Training Course

    bing ads bootcamp 2.0 the nomad brad


    Whether you're doing Affiliate Marketing and selling products on Clickbank or Max Bounty...

    Or you're looking to grow your Shopify/Dropshipping business...

    Or drive traffic to your local business...

    In my opinion, Bing ads is a great option. 

    Watch the video tutorial below to see exactly how you can get started with Bing Ads. 

    And, if you really want to master Bing Ads Quickly, check out my Free Bing Training and my Bing Ads Bootcamp 2.0 paid training course. 

    Recommended Tracking Tokens

    For most people running ads on bing ads, I recommend starting out with the following tracking tokens (parameters):

    {QueryString}

    Querystring is a great token to give you not just the keyword that was searched, but the actual search phrase that was actually typed into the search box. 

    I think this is the most valuable token. 

    {MatchType}

    Matchtype shows you which match type generated the click. The options are:

    b for broad match
    e for exact match
    p for phrase match

    {Device}

    Pretty straight forward, this token returns which device type the click was generated on. The options are:

    m - Mobile device
    c - Computer (Desktop)
    t - Tablet

    {Network}

    The network token tells you if the click came from the Bing Ads owned & operated network (including ads on bing.com, msn.com, yahoo.com and aol.com)

    Or if the click came from the Syndicated partners network (including thousands of different partners across the web). 

    I've found that these 2 networks perform VERY differently, and so should be tracked and sepearted. 

    o - owned & operated (Bing, AOL, Yahoo, MSN)
    s - syndicated network

    {AdID}

    Finally, the AdID simply returns the unique ID of the specific ad that generated the click. 

    If you're running tons of ads, it can be good to know exactly the ad that generated  lead or sale. 

    At the end of adding the tokens all together, this is what it should look like at the end of your tracking URL with a service like Clickmagick:

    /{QueryString}-{MatchType}-{Device}-{Network}-{AdID}

    Or /{QueryString}/{MatchType}/{Device}/{Network}/{AdID}

    Bing Ads For Affiliate Marketing

    One of the reasons that Bing ads is different than Google Ads or Facebook ads is that they are relatively friendly toward affiliate marketing. 

    This may not always be the case, but as of right now you can send high quality, buyer traffic from bing ads to offers even on affiliate platforms like Clickbank, Max Bounty or JvZoo. 

    Below are a few tutorials to help you getting started doing affiliate marketing with Bing Ads if you're interested. 

    Bing Ads Clickbank Tutorial

    Bing Ads Max Bounty Direct Linking Tutorial

    Leave a Comment

    This site uses Akismet to reduce spam. Learn how your comment data is processed.