Google Marketing Innovations Keynote Review
Want a breakdown of the announcements made at this year’s Google Adwords (Actually, Google Ads now) keynote?
Big Takeaways:
- (Obviously) Changing Google Adwords to Google Ads
- New – Maximize Lift Bid Strategy for customers with longer buy cycles in youtube ads
- Trueview for Action
- actually showing a CTA after a video ad
- creating a form that will show under the ads